What we should tell entrepreneurs about risk

Success is really the exception, but there are strategies to make it more likely

You’re reading the My News Biz newsletter, which I send every Thursday. My goal is to help digital media entrepreneurs find viable business models. (Aquí una versión del boletín en español.)

Recently I read an enlightening book by Daniel Kahneman, a Nobel-prize-winning economist–Thinking, Fast and Slow. The book is filled with rigorous economic and psyc…