The marketing lessons from failed election coverage

Why Black journalists could see what was coming in 2016 and the rest of us couldn't

You’re reading the My News Biz newsletter, which I send every other Thursday. My goal is to help digital media entrepreneurs find viable business models.

If journalists learn one lesson from the past few elections, it comes down to the fundamental law of marketing: know your audience. Listen to them. Find out what their pain points are. What’s really imp…