Reasons for optimism #8: Journalists discover marketing (finally)

If you build it, they won’t come; you have to persuade them why your work has value

You’re reading the My News Biz newsletter, which I send every Thursday. My goal is to help digital media entrepreneurs find viable business models.

Why write about “reasons for optimism” when so much is going wrong in our politics, economy, and environment? Optimism gives us confidence that we can make things better. As I like to say, it’s another day of…