How to make native advertising work for you

The key is choosing advertisers who want to align with your mission and values

You’re reading the My News Biz newsletter, which I send every Thursday. My goal is to help you and other digital media entrepreneurs find a viable business model that works for you. (Aquí una versión de este boletín en español.)

In the last blog post I laid out the reasons why independent news media organizations need to hire their own salespeople. Thi…