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Fact-checkers need marketing mentality

Fact-checkers need marketing mentality

Your users will tell you how to create value they will pay for

James Breiner's avatar
James Breiner
Nov 04, 2021
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Fact-checkers need marketing mentality
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You’re reading the My News Biz newsletter, which I send every Thursday. My goal is to help digital media entrepreneurs find viable business models.

The International Fact-Checking Network at the Poynter Institute held its Global Fact 8 conference this past week. I was on a panel that discussed the question, “Fact-checking as a product: Why can’t we sell …

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