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Economists ask, Does advertising actually work?

Economists ask, Does advertising actually work?

Groundbreaking research questions the value of this $500 billion global industry

James Breiner's avatar
James Breiner
Sep 02, 2021
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Economists ask, Does advertising actually work?
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You’re reading the My News Biz newsletter, which I send every Thursday. My goal is to help digital media entrepreneurs find viable business models.

My apologies to the Freakonomics Radio podcast for borrowing their headline. But it summarizes perfectly a question on the minds of business people for more than a century.

The question is especially rel…

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