Ad fraud: another reason for you to have your own salesperson

Digital advertising technology aids hoaxes, damages your site’s credibility

You’re reading the My News Biz newsletter, which I send every Thursday. My goal is to help you and other digital media entrepreneurs find a viable business model that works for you. (Aquí una versión de este boletín en español.)

In my last two blog posts I talked about why independent news sites need to have their own dedicated salespeople and how nativ…