A loyal community is worth more than a big audience

Focus on your users; their needs, problems, values, and tastes

Dear Readers: I suffered a health setback in July that has prevented me from working. I still have not recovered 100%, so I can’t post weekly. But I plan to send links to some of my past work on a reduced schedule. The following post first appeared a year ago. I apologize for the irregularity. Thank you for reading!